The fashion industry is the second largest consumer of water and is responsible for 10% of all CO2 emissions worldwide. Former lawyer Beri Hosiyar wants to do something about that. Based on her love for vintage clothing and sustainability, she started her own green company. Revalue Fashion gives pre-loved designer clothing a new life.
Revalue Fashion buys second-hand clothing, cleans it, carries out repairs, and resells it. Beri: ‘The more you hear about the abuses in sweatshops and the impact of the fashion industry on our planet, the less you want to wear those clothes. Fortunately, fashion is cyclical and everything comes back. An opportunity for second-hand clothing.’ Beri also sees a growing market for reusable fashion: ‘A large group of young people is consciously involved in sustainability. We millennials grew up with environmental issues and we really want to do something about it. With Revalue Fashion we try to keep our footprint as small as possible.
Revalue Fashion pack sent sustainably
Beri uses a fashion pack to send the clothing. ‘I always look for the best, cheapest, and most sustainable. That is how I ended up at PostNL. Their fashion pack is a smart shipping packaging that is reusable and recyclable. Now I don’t need an extra bag to put the clothes on because the packaging is already waterproof. And that in turn saves plastic. The package will be delivered sustainably as much as possible. And because it fits through the letterbox, only one delivery attempt is needed. All green benefits.’ Personalizing the fashion pack is also an advantage for Beri: ‘I have forwarded our design and when I now order packaging, PostNL immediately stamps our logo on it. That looks professional and saves ink because I don’t have to do anything myself or do any stickers.’
Grass paper boxes
In addition, Revalue Fashion uses grass paper packages for larger orders. This consists of half recycled paper and cardboard and the rest of sun-dried grass. This saves a lot of water, chemicals, and CO2 emissions compared to the regular cardboard production process. Beri: ‘When doing business I always focus on the three Ps: people, planet, prosperity. Those are very important to me. So I try to be as sustainable as possible on all fronts, but that is sometimes quite difficult. Fortunately, I notice that I’m not alone: everyone is increasingly looking for sustainable alternatives.
Beri calls her branch slow fashion: ‘There is a lot of waste and pollution in fast fashion. However, the second-hand clothing market is predicted to overtake that of fast fashion within ten years. You can also see that larger companies such as Zalando, Levi’s, and Tommy Hilfiger are increasingly investing in collecting and reusing their own clothing.